Faculty Evaluation as Development
The evaluation of faculty members is an important process at colleges and universities. Faculty play the major role in the functioning of colleges and universities and the performance of the faculty is a significant factor in determining the quality of institutions of higher education. National institutional accrediting organizations (e.g., Middle States, WASC, etc.) require that colleges and universities present evidence on the method that is used to evaluate faculty members and the way that information is used. Specialized program accreditors (e.g., AMA, ARC-PA, ACOTE, etc.) also require that the programs they accredit have a carefully constructed plan to evaluate faculty and a plan for the use of that information.
Faculty members have three major responsibilities: teaching, scholarship, and service. Colleges and universities, and the schools and programs therein, place different weights on each of these factors depending on the goals and objectives of that college, university and program. Teaching is usually evaluated using student course evaluations and some institutions use peer reviews. Student course evaluations can be helpful, but they should be considered as just one piece of evidence. It is important to view these course evaluations for purposes of promotion considerations and future employment as longitudinal data points. For example, the faculty member may be a rigorous grader or attendance taker and students may react negatively to this. There may also be occasional conflicts between faculty and student expectations that can lead to harsh evaluations. On the other hand, there may very well be merit to constructive student feedback. Chairs and deans are in the best position to assess these situations.